Illustration for Red Bull Canada & Québécois pro snowboarder Sébastien Toutant inspired by the feeling of flying through the air during a big air run. The interactive activation included a contest inviting fans to custom design a helmet for the Québécois pro snowboarder using digital backgrounds and stickers from local creatives Dalkhafine, Cheryl Voisine, Estée Preda, and Audrey Malo and was accompanied by an article deep-diving into the project and what inspired the contributing artists.